Design is at the heart of Braun: The concept of ‘less, but better’ has its origins in the Bauhaus movement, but it was Braun and Dieter Rams that created a mind-set of order, clarity and simplicity and applied it to electrical appliances. For six decades, Braun’s humanistic approach to design has inspired designers and companies around the world. Description: This Braun digital alarm clock features a negative LCD display that can be set to either 12 or 24 hour mode. Features: Reverse LCD display Crescendo beep alarm Integrated snooze/backlight function Snooze interval is 5 minutes Backlight illuminates for 10 seconds once manually activated 12/24 hour display Additional information: 2 year guarantee Requires 1x AA battery (NOT INCLUDED) Box contains: 1x Braun digital clock 1x Instruction manual